![]() ![]() TV viewership among male gamers aged 18-34 appears to be slightly less than men aged 18-34 in general.Three-quarters of Nielsen TV households with a male between ages 8-34 own a video game system.Survey interviews were conducted from February 10 - 19, 2004. Television Households." The study, which surveyed nearly one thousand young men and boys between the ages of 8 and 34 from a nationally-representative sample of Nielsen TV households about their video game playing and television viewing habits, is the most comprehensive of its kind to date. The two companies announced the new initiative today at a press briefing at the Museum of Television and Radio in New York City.Īctivision and Nielsen Entertainment also released today the results of a major research survey titled, "Video Game Habits: A Comprehensive Examination of Gamer Demographics and Behavior in U.S. The new initiative will provide tools for advertisers to effectively measure everything from ad exposure to demographics to audience recall when it comes to video game use. Santa Monica, CA - ApActivision (Nasdaq: ATVI) today announced it will team with Nielsen Entertainment to develop a new initiative that, for the first time, will allow video game companies to supply advertisers with audience measurement metrics to help them assess the impact of in-game ad exposure. Activision And Nielsen Entertainment Team To Provide Advertisers With Standardized Measurement Metrics For Video Game Audiences 19.6 KB ![]()
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